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    <loc>https://www.zeroproofbevs.com/our-story</loc>
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      <image:title>About Us</image:title>
      <image:caption>Growing up in a country side of Korea, my mother never drank alcohol. She never liked sugary artificial-flavored sodas or juices so she usually ended up drinking water. I wanted to create a beverage for my mother to enjoy on special occasions so her glass could be full with everyone else. Years after, I moved to the States and became the non-alcoholic beverage director at Single Thread Restaurant. Spending childhood in Korea gave me unique perspective in creating non-alcoholic cocktail pairings for 13-course dinner. And I started meeting many people who are just like my mother, choosing not to drink alcohol for whatever the reason. Becoming one of the first non-alcoholic mixologist and seeing highly executed cocktails made me wonder “Why isn’t anybody putting same amount of effort in non-alcoholic cocktails? Why is it always an after thought? Why do restaurants and bars make non-drinkers feel uncomfortable?”. These unanswered questions led me be more obsessed with making crafted, seasonal, fresh non-alcoholic cocktails to help myself to recover, make my mother feel included, and beyond. My passion for creating well-balanced non-alcoholic cocktail is not just a “temperance”. Zero Proof is an experience. It is a collaboration of organic farmers, celebrated chefs, and hospitality professionals. It is for both drinkers and non-drinkers. It is for kids and elders. It is for you. Love you mom -Han Suk Cho</image:caption>
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